I’m a multidisciplinary brand designer based in Calgary, AB, with 15 years of experience leading brand strategy, design, and execution spanning a diverse range of sectors and industries.
My background includes both in-house and client-side roles, predominantly with large institutions and organizations like Banff & Lake Louise Tourism, University of Calgary, and Pursuit.
I specialize in crafting clear, cohesive design systems that transform strategic business and marketing objectives into compelling brand experiences across every platform and application.
I'm a conceptual, big-picture thinker who deeply values craft and collaboration. I love creating thoughtful design solutions developed through strategy, storytelling, and problem-solving, and I believe designs should be as functional as they are beautiful (shout-out William Morris).
When I’m not working, I’m probs walking my dogs.
I have a Bachelor of Design from AUArts (formerly ACAD), continuing education in User Experience, Strategy, and Research from both UBC and York University, and formal training in Illustration and Hand Lettering. My approach to design is open, curious, and collaborative — paired with an execution grounded in craft, clarity, and design fundamentals.
This range of education and experience equips me to navigate complex design challenges with both strategic and conceptual insight. I understand the broader business and marketing goals while crafting details that make a solution not only functional and beautiful, but purposeful and effective. The result is work that looks great — and works even better.
Agencies & Consultants
Business Development Managers
C-Suite Executives & Stakeholders
Communications & Public Relations
Content Strategists & Copywriters
Creative Directors, Art Directors, Designers
Developers & Programmers
Marketing Managers & Strategists
Photographers & Videographers
Printers & Vendors
Product Managers & UX Designers
Social Media Managers & Strategists
Arts & Education
Construction & Trades
Energy & Solar
Food & Beverage
Film & Television
Health & Medical
Mining & Environmental
Non-Profit
Retail & E-Commerce
Real Estate & Property Management
Tourism & Hospitality
SaaS (B2B & B2C)
Brand Audits
Brand Identity
Brand Strategy
Campaigns (Media & Marketing)
Editorial & Environmental Design
Digital & Social Design
Lettering/Illustration
Product & UX Design
Website Design
