I’m a brand director and designer based in Calgary, Alberta, with a diverse background in client-side and in-house brand strategy, development, and execution.
Driven by humour and authenticity, I prioritize craft and clarity to build design systems that tell stories and solve problems; creating designs that look great and work even better.
I work fractionally with teams to develop and design brand assets and collateral for business, marketing, and strategic initiatives.
I’ve created for Banff & Lake Louise Tourism, University of Calgary, Pursuit, and more.
When I’m not working, I’m probs walking my dogs.
I have a Bachelor of Design from AUArts, Continuing Education in User Experience, Strategy and Research from UBC and York University, and certifications in Illustration and Hand Lettering. I’m a conceptual, big-picture thinker who loves to create thoughtful design solutions — rooted in collaborative story-telling and problem-solving processes — that effectively support strategic objectives. I spent the first 10 years of my career working in-house for internationally recognized brands before diving into freelancing.
I have built, standardized, and executed brands of all shapes and sizes, for companies ranging from start-ups to institutions, in industries spanning tourism to education. Due to this varied range of extensive brand experience, I’m able to jump into a project at any phase, proactively recognize challenges, and educate teams and clients on the value of consistent and effective branding. I love making things as functional as possible, yet firmly believe a brand should be as beautiful as it is useful (shoutout William Morris).
Agencies
Business Development
C-Suite Executives
Communications & Public Relations
Content Strategists & Copywriters
Creative & Art Directors
Developers & Programmers
Graphic Designers
Marketing Strategists
Printers & Vendors
Product Managers & Designers
Social Media Managers
Arts & Education
Construction & Trades
Energy & Solar
Health & Wellness
Food & Beverage
Film & Television
Mining & Environmental
Non-for-Profit
Retail & E-Commerce
Real Estate & Property Management
Tourism & Hospitality
SaaS (B2B & B2C)
Brand Audits
Brand Strategy
Brand Rollouts
Brand Education
Visual Identity
Print Design
Digital Design
Website Design
Product Design
Infographics
Illustration
Lettering
