I’m a brand director and designer based in Calgary, Alberta, with a diverse background in client-side and in-house brand strategy, development, and execution.
Driven by humour and authenticity, I prioritize craft and clarity to build design systems that tell stories and solve problems; creating designs that look great and work even better.
I predominantly work with and educate teams to improve their brand strategy, as well as offer ongoing design support for marketing and business development.
I’ve worked with Banff & Lake Louise Tourism, the University of Calgary, Seequent, Pursuit, Calgary Folk Music Festival, and more.
When I’m not working, I’m probs walking my dogs.
I have a Bachelor of Design from AUArts, Continuing Education in User Experience, Strategy and Research from UBC and York University, and certifications in Ilustration and Hand Lettering. I’m a conceptual, big-picture thinker who loves to create thoughtful design solutions, rooted in story-telling and problem-solving, that support business objectives. I spent the first 10 years of my career working in-house for internationally recognized brands, before diving into freelancing with clients like Pursuit and Banff & Lake Louise Tourism.
I have built, standardized, and executed brands of all shapes and sizes, for companies ranging from start-ups to institutions, in industries spanning from tourism to education. Due to this varied range of extensive brand experience, I’m able to jump into a project at any phase, proactively recognize challenges, and educate teams and clients on the value of consistent and effective branding. I love making things as functional as possible, yet firmly believe a brand should be as beautiful as it is useful (shoutout William Morris).
Agencies
Business Development
Board Members
Communications
C-Suite Executives
Creative & Art Directors
Copywriters
Content Strategists
Developers & Programmers
Event Coordinators
Graphic Designers
Marketing Strategists
Printers & Vendors
Project Managers
Product Managers & Designers
Public Relations
Self-Employed/Small Business
Social Media Managers
Arts & Education
Construction & Trades
Events & Fundraising
Energy & Solar
Exercise & Fitness
Healthcare & Medical
International Law
Food & Beverage
Film & Television
Mining & Environmental
Magazines & Newspaper
Non-for-Profit
Property Management
Retail & E-Commerce
Real Estate
Tourism & Hospitality
Technology
SaaS (B2B & B2C)
Brand Audits
Brand Strategy
Brand Rollouts
Brand Education
Visual Identity
Print Design
Digital Design
Website Design
Product Design
Infographics
Illustration
Lettering
