Flathead Rivers Alliance is a non-profit organization dedicated to the preservation of the extensive Flathead Rivers System, a series rivers that flow from British Columbia through Montana, and connects some of the largest lakes in North America. Their three pillars of Education, Stewardship, and Community mirror the three forks of the river system; north, south and middle.

Pursuit donated their marketing and design resources to the Flathead River Alliance to build a brand that supports the preservation efforts of the volunteers, while raising awareness of the efforts required to protect such a large and diverse water ecosystem. We developed an identity that works well with practical use merchandise -- such as pins, mugs, and notebooks-- that are lower cost to produce, and easier to sell. People are much more inclined to spend $6 on a pin after a rafting trip, than to login to a website and donate. The apparel also signals who is the guides or volunteers are on the water, because you can never be too safe on a river.