Whisky, Wine & Hops is a beloved locals event in the town of Jasper, held in Forest Park Hotel (formerly Sawridge Inn & Conference Centre). It's a bold, vibrant apres-ski party mixed with local vendors showcasing whisky, wine, and beer, with ski-lodge inspired snacks.

Nestled under two brands that had just been reinvented -- Jasper in January and Forest Park Hotel -- the challenge was creating a brand that captured the cherished, neon, spirit of the annual event while living comfortably under it’s two parent brands, with fool-proof and scalable assets that will work for the event for years to come.

‍